A weekly note from Brett Butler, CEO & Co-Founder

What Good Looks Like

One senior seat a week. What good looks like for it, the number that shows why it matters, and the one interview question that separates the strong candidate from the impressive one. Written for founders and owners who do the hiring themselves.

Every Tuesday, 7 AM ETUnder 4 minutesPlain text, from BrettUnsubscribe in one click

What you'll get

1st and 3rd Tuesdays: a full issue on one seat at one stage. The first VP of Sales at $3M ARR. The engineering lead a non-technical founder hires first. The delivery lead between the partners and the work. The operations manager before the COO.
2nd and 4th Tuesdays: one interview question, with the strong answer and the weak answer side by side. Forward it to whoever is interviewing this week.
Every issue: one number with its source, and the free tool that applies.

From a recent issue: "Ask: walk me through the last thing you shipped that did not go well. Strong answer: a named project, a decision they owned, and what changed afterward. Weak answer: the failure belongs to the team, the tooling, or the deadline. Ten years of shipping without a single bad release is not a track record; it is a story."

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